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Celebrating the best young creative talent in the UK.

‘Don’t Touch’ challenges the idea of not being allowed to touch artwork. Still in its prototype stages, ‘Don’t Touch’ draws the user in and uses reverse psychology to entice them into physically interacting with the piece. Through use of conductive ink, when the user touches the piece, Morse code sounds revealing a message, which the user must decode. The message reads “Breaking the rules is fun”, illustrating the main idea. (via Illustration, Design, Photography & Digital Art with Liah Moss)

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